Connect with us

Journalism

How Can Public Relations And Journalism Benefit By Using CRM?

Avatar

Published

on

How Can Public Relations And Journalism Benefit By Using CRM.

CRM is the abbreviation of Customer Relationship Management. This system is widely used all around the globe and its popularity keeps on growing day by day. CRM has all the potential to automatize the way we maintain business management on a daily basis. Such sectors as sales, marketing, and customer service can’t imagine its functionality without this tool. Everybody can benefit with CRM to boost communication, productivity, and cooperation between team members.

When it comes to Public Relations, the situation is slightly different. There are still a lot of PR specialists who prefer to use old-school solutions for handling workflows/spreadsheets, managing a vast amount of data, sending media files, and tracking project progress. Do you know that around 60% of public relations specialists prefer using such a tool as spreadsheets for trading?! Let’s see how CRM can help PR handle working issues. 

The Definition of CRM

Customer Relationship Management is a powerful tool for business. It enables a business owner to build an efficient strategy and boost productivity. By using CRM, a business organization is able to keep focused on its relationships with colleagues, partners, suppliers, service users, and clients. It is wrong to think that only salespeople use CRM in their practice. There are many other sectors, for example, Public Relations, Human Resource, Customer Support Services, that can benefit a lot after implementing this technology.

What Are the Advantages of a CRM Tool in PR/journalism?

CRM system is efficient in eliminating the usage of spreadsheets and notes when it comes to organizing Public Relations Management workflow. These are the tools old-school journalists and public relations specialists use to keep their work well-organized.

Here are seven ways a Journalist or a PR pro can benefit from using CRM technology:

  • Storing/managing your social media contacts

The first advantage of the CRM tool is its ability to manage/store all the social media contacts of your organization in a separate database file. We recommend you use the tool for eliminating multiple spreadsheets created in Excel and storing such data as emails,  correspondence, documents, invoices, media handles, event reminders, and conversations associated with a particular blogger/journalist/influencer in a single place. You must know that your CRM system has a special feature for managing and structuring contacts with tags, which you can customize according to your business needs.

  • Tracking media/business contacts for future follow-ups

As a PR expert, you have to deal with bloggers/journalists/influencers on a regular basis. These are the people you deal with the most. Indeed, it is an essential task, but it is very time-consuming. Thanks to integrating the CRM system into your organization, you’ll automate a lot of tasks, such as scheduling and sending follow-up emails. It is a way to get rid of a long chain of emails between your organization and media contact.

  • Public Relations driven by data

When you perform any kind of business operation, it has to be based on the most relevant data concerning the market, metrics, and analytical results. CRM is able to provide a vast amount of data and assist you in improving the needed correspondences or finding bloggers/influencers who might be interested in your PR services. Do you know that you can even check whether your sent email has been opened or your blog/site has been viewed?! All this helps to make your PR campaign efficient. Besides, you can share your report with the entire team.

  • Integrating various tools within one CRM system

It is possible to integrate several tools for tracking your PR activities on many social media platforms, such as Gmail, Google Analytics, etc. Tracking PR activities with your own business have never been so simple! You will stop wasting your time keeping track of metrics on many different online platforms. CRM provides a dashboard to make your business decisions based on data.

  • Cooperating with your PR team members

The demand for PR experts grows, so many agencies have big teams. By using the CRM tool you can work closely with multiple team members under the same project. You’ll have a clear idea who works under pitching certain media requests, what reporters they deal with, or whether there are people they’ve already reached out to several times. If you do not work on structuring your team workflow, your public relations work will become a real nightmare. CRM is efficient in organizing a big number of conversations with partners, clients, and other media contacts. You won’t find a better approach to communicate with your group and keep everybody informed about the most up-to-date news.

  • Monitoring social media news

When it comes to finding new public relation opportunities, social listening is one of the essential keys to success. The CRM system is able to track the most recent social media news, people’s discussions on forums/chat rooms, conversations about your organization/startup, and information about your top competitors. This data can be efficiently used for identifying the most relevant public relation opportunities. Do not lose your chance to build meaningful relationships with top influencers, bloggers, and journalists in your industry.

  • Boost personal relations with insights

A successful and experienced PR expert knows that his/her success is based on strong relationships built within the organization and outside contacts. We mean your colleagues, clients, social media influencers, and other representatives of the media space. A CRM tool can show the data about all your existing contacts and their preferences in movies, music, literature, etc. Knowing this personal data is essential when it is time to send suitable pitches. Besides, it will help you build a strong bond with your target audience.

Final Words

CRM has vast potential in managing PR workflow and boosting its efficiency. In this article, we have just described the top pros of the tool, but there are much more to discover and implement in your organization. We encourage you to explore this online platform for enhancing pitches, monitoring contacts, tracking social presence, and boosting management within your organization.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Journalism

The Top Journalism Websites for News and Analysis”

Alice Trout

Published

on

Journalism plays an essential role in keeping the public informed about current events and issues. The internet has made it easier than ever to access a wide range of news and analysis from reputable sources. Here are some of the best journalism sites for keeping up-to-date on the latest happenings around the world:

  1. The New York Times (www.nytimes.com) – The New York Times is a well-respected newspaper that has been in operation for over 150 years. It offers a wide range of news and analysis on politics, business, technology, and culture.
  2. The Washington Post (www.washingtonpost.com) – The Washington Post is another well-respected newspaper that has been in operation for over 150 years. It offers in-depth coverage of national and international news, as well as commentary on politics, business, and more.
  3. The Guardian (www.theguardian.com) – The Guardian is a British newspaper that offers a wide range of news and analysis on politics, business, technology, and culture. It has a strong reputation for investigative journalism and has won numerous awards.
  4. BBC News (www.bbc.com/news) – BBC News is the online news division of the British Broadcasting Corporation (BBC). It offers a wide range of news and analysis on international, national, and regional events.
  5. Al Jazeera (www.aljazeera.com) – Al Jazeera is a Qatari news organization that offers a wide range of news and analysis on international, national, and regional events. It has a strong reputation for its coverage of the Middle East and North Africa.
  6. Reuters (www.reuters.com) – Reuters is a global news organization that offers a wide range of news and analysis on international, national, and regional events. It has a strong reputation for its coverage of business and financial news.
  7. CNN (www.cnn.com) – CNN is a global news organization that offers a wide range of news and analysis on international, national, and regional events. It has a strong reputation for its coverage of breaking news and live events.
  8. The Economist (www.economist.com) – The Economist is a British magazine that offers a wide range of news and analysis on international, national, and regional events, with a focus on economics and politics.
  9. The Atlantic (www.theatlantic.com) – The Atlantic is an American magazine that offers a wide range of news and analysis on international, national, and regional events, with a focus on politics, culture, and technology.
  10. ProPublica (www.propublica.org) – ProPublica is a non-profit organization that focuses on investigative journalism. It has a strong reputation for its coverage of politics, business, and social issues.

Guest blogging is a highly effective marketing strategy that every business should be utilizing. By purchasing PR publications, you can increase traffic and establish authority.

These are just a few examples of the many great journalism websites that are available. Whether you’re looking for breaking news, in-depth analysis, or a particular perspective on current events, these sites are an excellent starting point.

Continue Reading

Journalism

The Ethics of Healthcare Advertising: Balancing the Right to Information with the Risk of Deception

Alice Trout

Published

on

Healthcare advertising has the potential to inform and educate the public about important medical treatments and products, but it must be done in an ethical and responsible manner. On one hand, the public has the right to access information about healthcare options that may improve their quality of life or save their lives. On the other hand, there is a risk that healthcare advertising could deceive or mislead consumers, leading to negative consequences for both the companies and the public.

One issue with healthcare advertising is the promotion of prescription drugs for off-label use. Off-label use refers to the use of a drug for a purpose that has not been approved by the regulatory agency, such as the Food and Drug Administration (FDA) in the United States. While it is not illegal for doctors to prescribe drugs for off-label use, it is illegal for pharmaceutical companies to promote drugs for off-label use. This is because the FDA has not determined that the drug is safe and effective for the unapproved use.

Unfortunately, some pharmaceutical companies have been known to engage in off-label promotion in order to increase sales. This can be harmful to patients, as they may be prescribed a drug that has not been thoroughly tested for the specific condition they are suffering from. In some cases, off-label use of a drug can even be dangerous.

Another issue with healthcare advertising is the use of exaggerated or misleading claims. This can include making false or unproven statements about the effectiveness of a drug or treatment, or downplaying the risks and side effects. Such practices can lead to consumers making informed decisions about their healthcare, and can also harm the reputation of the healthcare industry as a whole.

In order to strike a balance between the right to information and the risk of deception, it is important for both regulatory agencies and the healthcare industry to prioritize ethical practices in healthcare advertising. This can include measures such as strict oversight by regulatory agencies, clear guidelines for the approval and review of advertising materials, and campaigns to educate the public about how to evaluate and interpret healthcare advertising. By taking these steps, we can ensure that the public has access to accurate and reliable information about healthcare options, while also protecting against deceptive practices that can harm both consumers and the healthcare industry.

Continue Reading

Journalism

Supporting Startup Founders’ Mental Health: The Importance of Prioritizing Well-Being in the Fast-Paced Startup World

Alice Trout

Published

on

As the startup world continues to thrive and grow, it’s important to recognize that the fast-paced, high-stress environment can take a toll on the mental health of founders and employees. In fact, research has shown that entrepreneurs are at a higher risk for mental health issues such as anxiety and depression compared to the general population.

One key factor that contributes to this risk is the pressure to succeed and the fear of failure that can come with starting and running a business. Additionally, the long hours and lack of work-life balance that are often associated with the startup world can also contribute to mental health challenges.

It’s essential that startups prioritize the mental health of their founders and employees, not only for the well-being of the individual, but also for the overall success of the business. Research has shown that mental health issues can negatively impact productivity and decision-making, which can have serious consequences for a company.

There are a few steps that startups can take to support the mental health of their team members:

  1. Encourage open communication and create a safe space for employees to talk about their mental health concerns.
  2. Offer resources such as counseling and mental health benefits to employees.
  3. Foster a culture of self-care by promoting healthy habits such as regular exercise and proper nutrition.
  4. Set boundaries and encourage work-life balance to prevent burnout.

For those not ready to go to the doctor or looking for support, mental health startups Europe offer help through apps.

It’s important to remember that mental health is just as important as physical health, and it’s crucial that startups prioritize the well-being of their founders and employees. By taking steps to support the mental health of their team, startups can create a positive and healthy work environment that leads to success for both the business and its employees.

Continue Reading
Advertisement

Trending