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How Can Public Relations And Journalism Benefit By Using CRM?




How Can Public Relations And Journalism Benefit By Using CRM.

CRM is the abbreviation of Customer Relationship Management. This system is widely used all around the globe and its popularity keeps on growing day by day. CRM has all the potential to automatize the way we maintain business management on a daily basis. Such sectors as sales, marketing, and customer service can’t imagine its functionality without this tool. Everybody can benefit with CRM to boost communication, productivity, and cooperation between team members.

When it comes to Public Relations, the situation is slightly different. There are still a lot of PR specialists who prefer to use old-school solutions for handling workflows/spreadsheets, managing a vast amount of data, sending media files, and tracking project progress. Do you know that around 60% of public relations specialists prefer using such a tool as spreadsheets for trading?! Let’s see how CRM can help PR handle working issues. 

The Definition of CRM

Customer Relationship Management is a powerful tool for business. It enables a business owner to build an efficient strategy and boost productivity. By using CRM, a business organization is able to keep focused on its relationships with colleagues, partners, suppliers, service users, and clients. It is wrong to think that only salespeople use CRM in their practice. There are many other sectors, for example, Public Relations, Human Resource, Customer Support Services, that can benefit a lot after implementing this technology.

What Are the Advantages of a CRM Tool in PR/journalism?

CRM system is efficient in eliminating the usage of spreadsheets and notes when it comes to organizing Public Relations Management workflow. These are the tools old-school journalists and public relations specialists use to keep their work well-organized.

Here are seven ways a Journalist or a PR pro can benefit from using CRM technology:

  • Storing/managing your social media contacts

The first advantage of the CRM tool is its ability to manage/store all the social media contacts of your organization in a separate database file. We recommend you use the tool for eliminating multiple spreadsheets created in Excel and storing such data as emails,  correspondence, documents, invoices, media handles, event reminders, and conversations associated with a particular blogger/journalist/influencer in a single place. You must know that your CRM system has a special feature for managing and structuring contacts with tags, which you can customize according to your business needs.

  • Tracking media/business contacts for future follow-ups

As a PR expert, you have to deal with bloggers/journalists/influencers on a regular basis. These are the people you deal with the most. Indeed, it is an essential task, but it is very time-consuming. Thanks to integrating the CRM system into your organization, you’ll automate a lot of tasks, such as scheduling and sending follow-up emails. It is a way to get rid of a long chain of emails between your organization and media contact.

  • Public Relations driven by data

When you perform any kind of business operation, it has to be based on the most relevant data concerning the market, metrics, and analytical results. CRM is able to provide a vast amount of data and assist you in improving the needed correspondences or finding bloggers/influencers who might be interested in your PR services. Do you know that you can even check whether your sent email has been opened or your blog/site has been viewed?! All this helps to make your PR campaign efficient. Besides, you can share your report with the entire team.

  • Integrating various tools within one CRM system

It is possible to integrate several tools for tracking your PR activities on many social media platforms, such as Gmail, Google Analytics, etc. Tracking PR activities with your own business have never been so simple! You will stop wasting your time keeping track of metrics on many different online platforms. CRM provides a dashboard to make your business decisions based on data.

  • Cooperating with your PR team members

The demand for PR experts grows, so many agencies have big teams. By using the CRM tool you can work closely with multiple team members under the same project. You’ll have a clear idea who works under pitching certain media requests, what reporters they deal with, or whether there are people they’ve already reached out to several times. If you do not work on structuring your team workflow, your public relations work will become a real nightmare. CRM is efficient in organizing a big number of conversations with partners, clients, and other media contacts. You won’t find a better approach to communicate with your group and keep everybody informed about the most up-to-date news.

  • Monitoring social media news

When it comes to finding new public relation opportunities, social listening is one of the essential keys to success. The CRM system is able to track the most recent social media news, people’s discussions on forums/chat rooms, conversations about your organization/startup, and information about your top competitors. This data can be efficiently used for identifying the most relevant public relation opportunities. Do not lose your chance to build meaningful relationships with top influencers, bloggers, and journalists in your industry.

  • Boost personal relations with insights

A successful and experienced PR expert knows that his/her success is based on strong relationships built within the organization and outside contacts. We mean your colleagues, clients, social media influencers, and other representatives of the media space. A CRM tool can show the data about all your existing contacts and their preferences in movies, music, literature, etc. Knowing this personal data is essential when it is time to send suitable pitches. Besides, it will help you build a strong bond with your target audience.

Final Words

CRM has vast potential in managing PR workflow and boosting its efficiency. In this article, we have just described the top pros of the tool, but there are much more to discover and implement in your organization. We encourage you to explore this online platform for enhancing pitches, monitoring contacts, tracking social presence, and boosting management within your organization.

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The benefits of practicing mindfulness and how to start

Alice Trout



In today’s fast-paced world, it’s easy to get caught up in the chaos of everyday life. Between work, family, and other responsibilities, we often forget to take care of ourselves. This is where mindfulness comes in. Mindfulness is the practice of being present in the moment, without judgment. In this article, we will explore the benefits of practicing mindfulness and how to start.

Benefits of Practicing Mindfulness

  1. Reduces stress and anxiety

Mindfulness can help to reduce stress and anxiety levels. By focusing on the present moment, you can calm your mind and reduce racing thoughts.

  1. Improves mental clarity

Practicing mindfulness can improve mental clarity and focus. It can help to clear your mind of distractions and increase productivity.

  1. Enhances self-awareness

Mindfulness can increase self-awareness and help you to understand your thoughts and emotions better. By being present in the moment, you can learn to recognize your patterns of thinking and behavior.

  1. Improves relationships

Mindfulness can help to improve relationships by increasing empathy and compassion. By being present with others, you can develop a deeper understanding of their needs and feelings.

How to Start Practicing Mindfulness

  1. Set aside time

Set aside a specific time every day to practice mindfulness. It can be as little as 5-10 minutes per day to start.

  1. Find a quiet space

Find a quiet space where you won’t be disturbed. It could be a quiet corner of your home or a quiet park.

  1. Focus on your breath

Focus on your breath and the physical sensations of breathing. Notice the rise and fall of your chest and the sensation of air moving in and out of your body.

  1. Be present

Allow yourself to be present in the moment without judgment. Let your thoughts and emotions come and go without dwelling on them.

  1. Practice regularly

Make mindfulness a regular practice. It takes time to develop the habit, but the benefits are worth it.

In conclusion, practicing mindfulness can have numerous benefits for our mental and physical well-being. It’s a simple yet powerful practice that can be incorporated into our daily lives. By setting aside a few minutes each day to practice mindfulness, we can reduce stress and anxiety, improve mental clarity, and enhance our relationships. So why not give it a try? Your mind and body will thank you for it.

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How to create a perfect morning routine for a productive day

Alice Trout



Do you ever feel like your day has gotten away from you before it even starts? One way to combat this feeling is to create a perfect morning routine. Establishing a routine can help you start your day off on the right foot, and set the tone for a productive and successful day. Here are some tips on how to create a morning routine that works for you.

Determine Your Priorities

Before you start creating a morning routine, it’s important to determine what your priorities are. What are the things that you want to accomplish in the morning? Do you want to exercise, meditate, or have a healthy breakfast? Once you have a list of your priorities, you can start creating a routine that includes them.

Wake Up at the Same Time Every Day

Waking up at the same time every day can help regulate your body’s natural sleep cycle and make it easier to fall asleep at night. Try to wake up at the same time every day, even on weekends. This can help establish a consistent routine and make it easier to stick to.

Take Time for Yourself

Many people feel rushed and stressed in the morning, but taking some time for yourself can help alleviate this feeling. Whether it’s meditating, reading a book, or simply enjoying a cup of coffee, taking time for yourself can help you start your day feeling calm and centered.


Exercise is a great way to start your day, as it can help increase your energy levels and improve your mood. Whether it’s a quick jog, yoga practice, or weightlifting session, try to include some form of exercise in your morning routine.

Eat a Healthy Breakfast

Breakfast is often called the most important meal of the day, and for good reason. Eating a healthy breakfast can help fuel your body and provide the energy you need to start your day. Try to include protein, whole grains, and fruit or vegetables in your breakfast.

Plan Your Day

Taking a few minutes to plan your day can help you stay focused and productive. Make a to-do list or set priorities for the day, and review your calendar to make sure you’re prepared for any meetings or appointments.

Stick to Your Routine

Once you’ve created a morning routine that works for you, try to stick to it as much as possible. Consistency is key, and sticking to your routine can help establish healthy habits and improve your overall productivity.

In conclusion, creating a perfect morning routine can help set the tone for a productive and successful day. By determining your priorities, waking up at the same time every day, taking time for yourself, exercising, eating a healthy breakfast, planning your day, and sticking to your routine, you can create a morning routine that works for you. Remember, it’s all about finding what works best for you and your lifestyle.

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10 simple yet effective ways to reduce stress in your daily life

Alice Trout



Stress is an inevitable part of our lives, but it can have a negative impact on our mental and physical health if left unchecked. Fortunately, there are several simple yet effective ways to reduce stress in our daily lives. In this article, we will explore 10 such methods that you can easily incorporate into your routine.

Exercise regularly

Physical activity is an excellent way to relieve stress. It helps to release endorphins, which are natural mood-boosters. You don’t have to engage in high-intensity workouts to reap the benefits. Even a brisk walk or light yoga can help reduce stress levels.

Get enough sleep

Lack of sleep can cause irritability, mood swings, and increase stress levels. Make sure you get at least 7-8 hours of sleep every night to feel well-rested and refreshed.

Practice deep breathing

Deep breathing techniques such as diaphragmatic breathing can help to calm your mind and body. Inhale deeply through your nose and exhale slowly through your mouth. Repeat this for a few minutes to feel relaxed.

Spend time in nature

Spending time in nature can have a calming effect on your mind and body. Take a walk in the park or go for a hike in the woods to feel rejuvenated.

Practice mindfulness meditation

Mindfulness meditation involves focusing on the present moment without judgment. It can help to reduce stress and anxiety levels. Set aside a few minutes every day to practice mindfulness meditation.

Listen to music

Music has a soothing effect on our minds. Listening to calming music can help to reduce stress levels. Create a playlist of your favorite relaxing tunes and listen to it when you feel stressed.

Practice yoga or tai chi

Yoga and tai chi are ancient practices that combine physical postures and breathing techniques. They can help to reduce stress levels and promote relaxation.

Connect with loved ones

Talking to friends and family members can help to reduce stress levels. It can provide a sense of comfort and support during challenging times.

Practice gratitude

Focusing on the positive aspects of life can help to reduce stress levels. Make a habit of practicing gratitude by writing down things you are thankful for every day.

Take breaks

Taking short breaks throughout the day can help to reduce stress levels. Go for a short walk, practice deep breathing or simply take a few moments to close your eyes and relax.

In conclusion, stress is a part of life, but it doesn’t have to take over. By incorporating these simple yet effective methods into your daily routine, you can reduce stress levels and improve your overall well-being. Remember, taking care of yourself should always be a top priority.

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