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New year, new media: 22 journalism predictions for 2022

Patricia Cruz

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It’s the beginning of a new year and editors and reporters across the country are sharing their journalism predictions for 2022.

Journalists, trainees and journalism tutors all know the importance of keeping up with trends, making the most of available technology and anticipating what the biggest stories of the year will be.

The media industry is always changing, making it one of the most thrilling careers to pursue.

At we’ve spoken to journalists in a range of jobs and trawled the internet to find out 22 journalism predictions for 2022 from those who live and the breathe it.

VIDEO AND SOCIAL MEDIA JOURNALISM

1. Chandni Sembhi, senior producer, PinkNews

“Telling stories on social media doesn’t come without its challenges. With limits to video length and how many characters you can use, journalists should make sure they are still able to tell the entire story, especially with misinformation and disinformation spreading so quickly across social platforms.”

· Chandni Sembhi, senior producer, PinkNews

2. Beth Kirkbride, audience editor, Sheffield Star

“Video is a fundamental tenet of a newsroom strategy in this day and age, and my journalism predictions are that we’ll see short-form platforms like TikTok continue to be a big part. If you’re a young journalist thinking about skills you can equip yourself with, definitely learn how to produce and edit video content to stand yourself in good stead for multimedia journalism jobs.”

Read how Kirkbride got into entertainment journalism here.

3. Neve Gordon-Farleigh, journalism apprentice, BBC

Gordon-Farleigh said establishing your journalism career in 2022 doesn’t have to be about getting ‘traditional’ work experience.

“It’s about being able to put yourself out there. If there isn’t experience coming to you, make it yourself – create a blog or a YouTube channel for example. Showing your transferable skills might pay off more than a week of work experience where you make a few phone calls.”

Read Neve’s top tips from our social media journalism panel here.

4. Laura Garcia, multimedia journalist

“Journalists more than ever have to be willing to adapt, learn and be creative with how we newsgather and how we tell stories. There are incredible stories to be found for those willing to change, experiment and learn.”

@tiktok_journo

The future is multimedia #journotok #journalism #storytelling #journalismtips

♬ original sound – In The Heights

Read Garcia’s top tips for multimedia story-telling here.

5. Martin Booth, editor, Bristol 24/7

“Journalists have to build up their own personal brand and I think that is more relevant than ever. Video can really make a difference. Not just telling the story but telling the stories behind the story.”

· Martin Booth, editor, Bristol 24/7

6. Sophia Smith Galer, senior news reporter, VICE

To kick off the year, The Reuter’s Institute published a report looking into what trends will be shaping journalism in 2022.

Smith Galer responded with a Twitter thread giving her own journalism predictions and highlighting the importance of social and video journalism, as well as ‘personality-filled’ reporting.

DIVERSE VOICES

7. Dorothy Reddin, royal lifestyle reporter, Daily Express

“Journalists in 2022 should ensure the average person has a champion in the media. People from all backgrounds and walks of life should be given the platforms to speak to widen people’s horizons, especially as the world becomes more digitised.”

8. Declan Carey, community news writer, In Your Area

“2022 is going to be a big year for increasing diversity in stories. Journalists who reach out to communities we don’t often hear from are going to be massively rewarded. Journalists who come from underrepresented backgrounds will also be rewarded. That expertise and lived experience is going to be increasingly important in 2022.”

9. Katharine Quarmby, freelance investigative journalist

“My journalism predictions are that we will see a deeper focus on environmental journalism this year, including, I hope, an understanding of how climate change will widen existing inequalities. I hope that 2022 will be a year in which journalists can work out how to include voices from marginalised groups in meaningful ways.”

Read what Quarmby has to say about the importance of investigative journalism here.

10. Mojo Abidi, journalist, ITV News

“In 2022, I think journalists should be focusing more on engaging younger audiences. We can do this by shifting our focus away from Twitter, and towards platforms like TikTok, Instagram and Snapchat. Digital should be a core part of any journalist’s day and storytelling, not just an afterthought!”

@mojo.abidi

Do you have any questions about becoming a journalist? #journalist #journalism #news #itvnews #career #fyp

♬ … is sweaty – Kellan

11. Vicky Gayle, investigative journalist, The Bureau Local and TBIJ

“Inequalities for people with learning disabilities should definitely be a reporting focus for 2022. People with learning disabilities have been hit particularly hard by Covid-19 with regards to experiencing a higher mortality rate; poor access to health and social care; there have been concerns over access to booster jabs; and so much more.”

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12. Olivia Stringer, live news reporter, Daily Express

“In 2022 climate change is an issue that journalists really need to be focusing on. I think it’s vital that journalists make sure that it not only dominates the headlines, but that the voices of those who will be most impacted by climate change are heard.”

COVID-19 AND CLIMATE CHANGE

13. Alasdair Hooper, sports content editor, Reach plc

“For me the big change is remote working. I’m still working from home and have been since March 2020. If you find yourself in that position my advice would be to stay resilient and to stay social. Having friends in the industry can be a big help.”

14. Katie Fenton, journalist, ITV Wales

“Many people have told me they’ve disengaged with news since the Covid pandemic began dominating coverage, with so much of it negative and leaving little hope.

“Trusted, accessible and engaging coverage of the climate crisis will also become even more important. Journalists will need to provide resolutions and optimism, without undermining the seriousness of the situation.”

15. Natasha Livingston, reporter, Mail on Sunday

“I think the biggest challenge for the industry in 2022 is enabling young journalists to learn and get practical experience from senior reporters when work from home orders and cultures continue in newsrooms.

“Young people recruited on trainee schemes may be lucky enough to get paired with experienced reporters, like at the Mail on Sunday, but at other organisations young reporters can feel they have no one to turn to for advice.”

16. Joseph Timan, local democracy reporter, Manchester Evening News

“The impact of the pandemic is being felt now more than ever in the NHS and across the public sector. This will be one of the biggest challenges for the government, local councils and the wider health and social care system in 2022 – and there will be many stories to tell about how their decisions affect people.”

Find out everything you need to know about local democracy reporters here.

17. Hanna Ward, broadcast journalist and producer, BBC and Times Radio

“For me what is changing in the industry is access to individuals and telling their stories. The technology and platforms we use can be powerful and in the pandemic world, we should utilise this as much as possible.

“After COP26, Journalists should be focussing on finding more interesting and creative ways to tell climate change stories and show just how much it is impacting people across the world.”

READER FOCUS

18. Adam England, freelance journalist

“A real challenge for journalists this year is going to be winning back their audience’s trust – a lot of people have turned away from the media and it’s our job to engage with them.”

19. Dani Cole, features journalist, Manchester Mill and Sheffield Tribune

“In 2022 my journalism predictions are that we’ll see more reader-focused independent media publications start popping up – newsletter publishing has started to take off in the UK and many people are already using platforms such as Substack to share their journalism.”

POLITICAL DRAMA

20. Adam Payne, senior correspondent, Politics Home

“One major story I think looks likely to happen in 2022 is a new Prime Minister. We could very soon have a leadership contest.

“You should be thinking about the local elections on May 5th. Is there a borough, a county or a local patch that you can make your own in those elections? National publications can’t get it all themselves and I’m sure they would be very keen to be helped by your reporting.”

· Adam Payne, senior correspondent, Politics Home

21. Alessandra Galloni, editor-in-chief, Reuters

Galloni told Press Gazette her journalism predictions: “As politics and society become increasingly polarized and opinionated, there is a tremendous opportunity for publishers that offer impartial and unbiased news. Presenting rigorously fact-checked, fact-based journalism is a commercial opportunity.”

NEW YEAR’S RESOLUTIONS

22. Inayia Angel Beddelem, trainee journalist, Journo Resources

Finally, with a new year comes new resolutions for journalists, whether early in your career or a veteran reporter. Beddelem shared some top new year’s resolutions for Journo Resources!

@journoresources

What are your resolutions for 2022? Here are a few to start off… #journotok #journalismgang #journalismtiktok #journalismlife #newyearsresolutions

♬ original sound – Journo Resources

If your new year’s resolution is to break into the journalism industry, check out our blog on the different routes into journalism.

At we’re proud to be the UK’s number one NCTJ journalism school, and we live and breathe the changes happening in the media right now. Apply for our NCTJ multimedia journalism courses here.

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Journalism

Article: Trust and Journalistic Transparency Online

Patricia Cruz

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The study “Trust and Journalistic Transparency Online” by Michael Koliska from Georgetown University experimented on news consumers’ trust as brought on by transparency, and further, in the second experiment, explored the reasons for the findings in the first.

Transparency in journalism is defined as opening up the journalistic processes (production, decision making) to outsiders, i.e. making journalism more transparent. Karlsson (2010, 2020) further divides transparency into disclosure, participatory, and ambient transparency. 

Defining trust, on the other hand, in journalism has been tricky, as it has been associated with credibility. Kohring and Matthes (2007) define the four elements of trust: 1. trust in topic selectivity; 2. trust in fact selectivity; 3. trust in accuracy of descriptions, and 4. trust in journalistic assessment. 

This study recruited its participants from Amazon’s Mechanical Turk (MTurk) platform. There were a total of 1092 participants. They were presented with a news story about nanoparticles – a topic that was unfamiliar to most and therefore had a low risk of partisan opinions. The article was presented in six different webpages that had differing transparency items in them.

There were 11 different trust items in the first experiment. Based on the results, the hypotheses were rejected. They were H1: A a) production transparency news item and a b) producer transparency news item will be trusted more than a non-transparent item. H2: A full transparency (both production and producer transparency) news item will be trusted more than a) a non-transparent article, b) a production transparency article, and c) a producer transparency article. And H3a: A full transparency news item will be trusted more than a full transparent article that includes biased information about the producer. H3b: A producer transparency news item with neutral personal information will be trusted more than a producer transparency article with biased information.

Nevertheless, the participants agreed that the journalist was trustworthy and that they sometimes trusted the news media. On results, it was speculated that the participants did not recognize the transparency features as cognitive heuristics and did not interact much with the transparency items. 

The second experiment was similar. There were a total of 379 participants, who were not the same as in the first one. They were assigned to read the same article as in the first about nanoparticles, placed again on five different webpages with varying transparency features.  

Further on, the participants were asked to recall the transparency features (such as hyperlinks, author bio, editorial explanations etc.) and to recall specific information from the article and the transparency features. 

The participants recalled items such as the photo (84% of the ones assigned to the webpage with a photo) only 34% could correctly identify the journalist. Similarly, 53% of those who had seen an editorial explanation recalled it, but only 26% could recall a detail from it. Participants also had trouble recalling the individual transparency features they were exposed to.

It was noted that the participants had better recall on items that were part of the actual story than the ‘digitally outsourced’ transparency items. It is possible that this information is not adequately processed or they failed to acknowledge the utility of this information. 

In conclusion, it still remains unclear how the link between transparency and audience’s trust is created. The question remains on whether news consumers recognize transparency features as markers of journalistic quality.

The article “Trust and Journalistic Transparency Online” by Michael Koliska is in Journalism Studies. (open access). 

Picture: scrabble tiles spelling trust by Ronda Dorsey.

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Journalism

News ideology and media storms in France and Israel

Patricia Cruz

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The article “What Happens in the Eye of the Storm? News Ideology During Media Storms” by Doron Shultziner from Hadassah Academic College looked at the nexus of news ideology and media storms using two media storms to analyze the topic: the Yellow Vests Movement (2018) in France and the Occupy Movement (2011) in Israel.

Media storms are defined as events or topics that take up a substantial part of the coverage for a period of time. They typically peak after few weeks in the beginning and then begin to fade. They have been studied widely with various terms being applied to them like “media event” or “media hypes”.

In the past 15 years, there has been an increase in the amount of studies on media ideology. Measured against the hypothetical gold standard of pure objectivity, media bias can be seen when coverage varies from source to another in different weighings and so on, with professional considerations having been overtaken by ideological ones.

The ideology is often seen in framing – as in this case, left-wing media tends to frame the protests positively and right-wing negatively. This was one of the topics in this study.
There were two data sets for the study: the Israeli one and the French one. The Israeli dataset consisted of coverage from Yedioth Ahronoth, Israel Hayom, Maariv, Haaretz, Makor Rishon (a national-religious newspaper), and Yated Neeman (an ultra-religious newspaper). Israel Hayom, Makor Rishon, and Yated Neeman are right-wing, the rest are left wing.

The French dataset consisted of coverage from Le Figaro, Le Monde, Libération, and L’Obs – listed here from right to left ideologically. The articles from both datasets were coded either positive, negative, or neutral based on several criteria.

The results show that media storms are a multi-media phenomenon, affecting a number of newspapers at once. The findings also demonstrate a media bias: if professional considerations were the only thing that mattered, the coverage in left- and right-wing media would have resembled each other.

Instead, there was a trend of negative coverage in right-wing media and positive in left – and what is more, the lines of coverage moved to opposite directions, showing increased polarization. There were differences between the storms: in the Israel case the newspapers chose their sides early and there was no significant move, but in France the lines diverged as the media storm went on.

News ideology also operated through production bias mechanisms, such as sizing of articles or their placement in the newspaper (front page or somewhere else). Due to the differences of the two cases, the hypotheses regarding the decline stage of the storm were hard to assess.

The author notes that the study has implications for future research. It proposes that media storms may be high-risk events that even challenge the ideology and interests of the news organizations. As important, politically charged events become media storms, they may become political storms instead.

The article “What Happens in the Eye of the Storm? News Ideology During Media Storms” by Doron Shultziner is in International Journal of Communication. (free access).

Picture: Storm Approaching by Johannes Plenio @jplenio.
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Covering women’s sport: My sports journalism career highlights

Patricia Cruz

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There has never been a better time to work in women’s sport and for early-career sports reporters, the opportunities are endless.

Here, multimedia sports reporter Milly McEvoy shares how she has covered everything from the Olympics and Paralympics to international women’s cricket and football tournaments, only a year after finishing her sports journalism course.

In June 2021, fresh off finishing my Multimedia Sports Journalism qualification with in Manchester, I made the move down to London to join Sportsbeat as a reporter.

It feels like a lifetime ago, but what has come in between also feels like a blur – it has involved international rugby and football, the British Athletics Championships and domestic cricket and netball (and lots more) in person. 

I have also covered the Summer Olympics and Paralympics, Wimbledon, the Commonwealth Games, remotely and I have had the opportunity to interview sportspeople involved from the grassroots to the top of the game. 

On top of all that, I spent two months covering the Women’s Cricket World Cup in New Zealand. 

As I came to the end of my history degree in 2020, I already knew I wanted to be a sports journalist, but I started thinking about what form that would take. 

I quickly settled on women’s sport. 

I had always kept an eye on women’s sport, and proudly say the first sporting event I ever attended was a Women’s Euros football match in 2005, but my interest in sport came from what was easily available – and even two years ago most women’s sport wasn’t. 

2020 was a slippery slope to full-on obsession including listening to the 2020 Women’s T20 World Cup final on 8 March in the early morning on the radio. 

Even across the airwaves, the sound of 86,174 people packing into the MCG showed to me that there was plenty of appetite for women’s sport, people just need to be able to see it – and read about it. 

Fast forward two years and Australia were winning another World Cup, but this time, I was there to see it with my own eyes before heading to the press conference to speak with captain Meg Lanning. 

What had led to that point at around 9pm on 3 April 2022 was two months covering one of the most exciting tournaments cricket has ever seen, and I’m luckily not yet jaded enough to have cursed having to rewrite my match reports as momentum swung wildly in several games. 

I learnt so much from covering that World Cup producing over 120 previews, reports, reaction pieces and features, but my favourite one was the last thing I did in Aotearoa, speaking with a slightly hungover Grace Harris the day after she had won the World Cup. 

Having returned to the UK, I enjoyed a full circle moment in July as I covered the Women’s Euros, and just like the 2020 T20 World Cup, I watched from afar as 87,192 fans cheered the home team to victory. 

Except, this time I was writing the match report for the Lionesses and I couldn’t get into the Wembley press box because there were so many people eager to cover women’s sports. 

It feels like England’s win will be a turning point for women’s sport, one that is long overdue, and I am excited to be part of what is to come and grateful and proud to have been a small part of what has already been. 

You can find out more about our multimedia sports journalism course here.

For a taster of our award-winning journalism training, sign up for one of our free workshops here.

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